2020 Annual Report

January 2021

October 1, 2019 – September 30, 2020

Dear friends,  

The vision for 4Roots evolved from the simple desire to nourish students in Orange County to a  plan of building a revolutionary epicenter for sustainable and regenerative agriculture in the heart of  Orlando. A plan well on its way begore the events of 2020 created challenges that ultimately took us a  down an unforeseen path.  

I am a believer that challenges create open doors for opportunities. The events of 2020 caused a  temporary pause in our design and development efforts. It was during this quiet time what we  discovered an opportunity to feed the very same students in an unforeseen and unexpected way. Feed  the Need came to life amid uncertainty and challenge like none other many of us have ever faced.

With the support of farmers, restaurants, Orange County Public Schools, and partner organizations, we  were able to use the assets we had to step in and provide critically needed meals to students  throughout the state. Meals that utilized produce from partner farmers that would have otherwise gone  to waste.  

Ironically, through Feed the Need, we were able to accelerate fundraising, construction, and giving back  with a further reach and at a greater capacity than we ever imagined. Truly, God can use any situation to  His glory.  

The growth we experienced during these challenging times simply heightens my anticipation for the  years to come. With the designs nearing completion and the site cleared, we are “shovel ready” and on the cusp of initiating construction on Phase I of our Farm  Campus project.  

Thank you for your undying support and prayers during our 2020 journey. Although the year was indeed difficult, we can look back with grateful hearts that the challenges faced were indeed blessings. I look forward to working for and with you in the coming years to see the dream of the Farm Campus come to life and the promise of unearthing the power of food to build healthy communities becomes a reality. 

Blessings and Thank You,

The Farm Campus

Several major progressions in the development of the Farm Campus have been made this past year, beginning with the
execution of the lease between 4Roots and the City of Orlando. Supported through major grants from Dr. Phillips Charities and AdventHealth Foundation, conceptual plans for the entire site and architectural drawings for the first Educational Phase of the project were developed.

We have plans for 55,383 square feet of buildings designed for the Farm Campus and 3 acres of growing areas.

The support given by the City and specific community members is astounding! Our Princeton Street headquarters has begun growing lettuce in a shipping container to demonstrate our commitment to innovative farming. This was made possible through a generous gift from the Sistema family.

Feed The Need

The creation of Feed the Need (FTN) began with a call to
Board member Dr. Barbara Jenkins, Superintendent of
Orange County Public Schools, 4Roots offered to help feed
students during the lock-down. This phone call resulted in
the rescue and reuse of over 565,000 lbs of fresh produce
from Florida farmers. Produce that was otherwise destined
for waste, was rescued and proved to be key ingredients in
the 1.6 million meals served in six counties across the state.
A program that while serving so many, benefitted 4Roots
with tremendous brand awareness, funding, equipment
and supplies that would not have been received otherwise.
Due to the significant support received for FTN in 2020, we
are proud to share that the feedings continue in 2021.
People were not hungry because of COVID-19, the
pandemic simply made hunger more known throughout the
state. As long as funding continues to be available, 4Roots
will continue to serve meals to families in need.

With more than one million meals distributed across Florida, and with no end to COVID-19 in sight, Feed the Need is making a huge impact across our communities. I saw firsthand the sincere need and gratitude of people who received a warm, nutritious meal. It’s a little help, hope and encouragement during these trying times. I believe in the mission of Feed the Need, and I’m extremely proud of Regions’ support of it. John Bachman, Commercial and Industrial Banking Relationship Manager, Regions

Facts & Figures Of 2020

With the help of 7 active restaurant partners: 4Rivers, Social Catering & Events, Oceans 234, Agave Azul, Black Bean Deli, Hunger Street Tacos, and Swine & Sons

Feed the Need worked with 6 school systems: Broward, Gadsden, Leon, Orange, Hillsborough, and Osceola County

to serve 564,184 student meals and 1,082,638 community meals at 38 school sites

6 Florida farms donated $1.8 million worth of products to be distributed to those who needed it most

In response to this effort, 920 restaurants joined Feed the Need Restaurant Network. The restaurants in this network agreed to collect together and respond to future emergency relief efforts that may affect our communities.

Orange County Public School Farms 

Since 2016, 4Roots has partnered with Orange County Public Schools with a mission to inspire students to think more deeply about where and how food is grown, while also giving the opportunity to consider a future career in food and farming. 

We wanted to enhance this opportunity by building out horticulture facilities for Edgewater High School’s agriculture program. After raising $500,000 we were able to see the completion of a brand-new greenhouse, box gardens, and a processing center that is demonstrating both hydroponic and soil—based growing systems. All of which were finished in the summer and began to be used for the 2020 Fall semester. Approximately 200 students were able to experience these facilities. 4Roots expanded and improved growing spaces at Ocoee High School in 2018. 

We are still growing this relationship. Plans for future expansion beyond the agriculture program are in place, by including engineering, computer science, and culinary programs, to build interdisciplinary connections. Future Edgewater students will witness firsthand how food connects us all. 

Dear Friends, 

Today we achieved our dream. All of the salads served at Ocoee HS were 100% from the Ocoee greenhouse. And the students were paid for the produce! 

Thank you all for your help and support. 

This is just one of those things that all of you needed to know. 

Many, many thanks! 

Laura Gilbert, Sr. Director, Food and Nutrition Services, Orange County Public Schools 

Lease Signing 

In July 2020, 4Roots signed a lease with the City of Orlando for 18-acres in The Packing District to build the 4Roots Farm Campus. This property was granted to the City of Orlando by Dr. Phillips Charities, and 4Roots is grateful for the support of both entities in laying the foundation for this project. The farm campus will serve as a unique asset for our community for years to come as we invite children, families, students, farmers, teachers, and more to gather, experience, learn, and work together for a better food future. 

Brand Work 

As 4Roots is growing relationally, we have been intentional about taking care of our brand as well. Our vision has multiple moving parts as we strive to make impactful changes. We have worked at finding the right words to summarize the vision in a way that is easily digestible for a wide audience, while still maintaining the integrity of our mission. 

Our leadership team worked with Brand Catalyst Partners to define our vision, core strategies and audiences for our Farm Campus. We came to the resulting language—4Roots is unearthing the power of food to build healthy communities—to apply to fundraising and general awareness efforts. 

Special thanks to Kennan Burch of Brand Catalyst Partners for working with our team to help find and shape the language that makes our vision clear to share. 

Friends of the Farm Dinner 

4Roots’ John Rivers and Sara Elliott sharing the Farm Campus vision 

In November 2019, 4Roots hosted its inaugural Friends of the Farm Dinner. We invited board members, local officials, and community stakeholders to gather in Central Park for an evening of food, music, and fellowship as we shared the vision for what is to become the 4Roots Farm Campus. Featured speakers included Barbara Jenkins, Dave Krepcho, and Commissioner Nikki Fried. Guests enjoyed hors d’oeuvres and a four-course meal prepared by renowned chefs Jerome Bocuse, Kevin Fonzo, Hari Pulapaka, Art Smith, and Norman Van Aken

Guests toasting the reveal of the 4Roots Farm Campus 

4Roots Café 

September of 2020 we were able to host a fundraising event in anticipation of the December 2020 official opening of 4Roots Café and Food Hero Exhibit. The café, in partnership with the 4R Restaurant Group serves a variety of healthy menu items – sourced from 4Roots and other local farmers. The “Food Hero Exhibit” is an interactive learning experience that highlights the important role of “food heroes” in our community – such as farmers, chefs, beekeepers, and more. 

Our Financial Statement 

Revenues and other support 
Fundraising events, net$67,625
Donations and private support$1,170,892
In kind donations$1,804,783
Total revenues and other support$4,568,107
Program services$2.353,969
Supporting services
Management and general$664,425
Total expenses$3,270,196
Change in net assets$1,297,911
Net assets
Beginning of year$31,334
End of year$1,329,245

Governing Board 

Des Cummings 
President, Creation Development Foundation 
Greg McNeill
Partner, Lowndes, Drosdick, Doster, Kantor & Reed, P.A. 
Mayor Buddy Dyer
City of Orlando 
Kay Rawlins 
Community Relations, Orlando City Foundation 
FJ Flynn 
Deputy Chief Administrative Officer, City 
John Rivers
CEO, 4Roots and 4R Restaurant Group 
Robert Gordon 
President and CEO, Fresh Point 
Tim Seneff 
President, National Christian Foundation 
Sandy Hostetter 
Central Florida Regional President, Truist Financial Corporation 
Tom Sittema 
Executive Chairman, Conversus, a StepStone Company 
Tony Jenkins 
Central Region Market President, Florida Blue 
Demetrius Summerville
Director of Community Engagement, The Edward E. Haddock, Jr. Family Foundation 
Mark Jones 
Senior Vice President, Orlando Health 

Advisory Board 

Doug Doudney
Doudney Investment Co.  
Dave Krepcho 
Second Harvest Food Bank of Central Florida 
Amy Duda-Kinder
Duda Farms  
Jim Lewis 
4R Signature Products 
Nathan & Stacey Ecelbarger 
The Parable Foundation 
Harvey Massey 
Massey Services 
Rick Fletcher 
Environmental Services
Ben McLean III 
Uncle Matt’s Organic, McLean Family Farms 
Jose Gonzalez 
Walt Disney Parks and Resorts 
Doug McMahon 
Tavistock Group, NEXUS Luxury Collection 
Dr. Terri Graham 
Valencia College 
Eddy Moratin 
LIFT Orlando 
Dr. Joel Hunter 
Community Resource Network 
Joann Newman 
Orlando Science Center 
Dr. Barbara Jenkins 
Orange County Public Schools 
Paul Sohl 
Florida High Tech Corridor Council 

Campaign Steering Committee 

Waymon Armstrong 
Engineering & Computer Simulations 
Greg McNeill 
Paul Baker 
Ligonier Ministries 
Dianna Morgan 
Retired—Walt Disney World Company 
Dick Batchelor 
Dick Batchelor Management Group 
Kay Rawlins 
Orlando City Foundation 
Kelly Cohen 
Southern Strategy Group 
Monica Rivers 
Des Cummings 
Creation Development Foundation 
Dayle Seneff 
Seneff Family Foundation 
Sandy Hostetter 
Truist Financial Corporation 
Shelly Shafer 
Common Good Capital 
Bob Ingram 
Retired—Geneva School 
Jayne Sittema 
Spouse—Riverbridge Capital 
Clifford (Cliff) Marvin 
CareerSource Central FL 
Kim Strong 
McKinnon Strong 
Andrea Massey-Farrell 
Massey Foundation 

2020 Donors 

Dayle L. Seneff* 
Dr. Phillips Charities 
John and Monica Rivers* 
City of Orlando $500,00 – $999,999 
4R Restaurant Group 
Bank of America 
City of Winter Park 
Cows n’ Cabs 
FreshPoint, Inc 
Share Our Strength 
$100,000 – $499,999 
ABC Fine Wine & Spirits 
Orlando City Soccer 
Walmart, Inc 
$50,000 – $99,999 
A. Duda & Sons, Inc 
Douglas and Molly McMahon 
David and Tina Larue 
Eugene Braiden and Nancy Rex 
Fifth Generation, Inc 
James and LaFaye Lewis 
John and Laura Riley 
Massey Services 
Mead Family Foundation 
Mr. Waymon Armstrong 
Mrs. Lori Friedman 
Regions Bank 
$10,000 – $49,999 
Ring Power Lift Truck 
Sandra Wilt 
SC Advisors, LLC 
St. Luke’s United Methodist Church 
Stephen and Rosanna Cahill 
Tito’s Handmade Vodka/Fifth Generation, Inc 
$10,000 – $49,999 (cont.) 
Drakesmith Family Foundation 
Edward E Haddock Jr Family Foundation 
Elliott-Sant’Anna Fund 
Engineering & Computer Simulations 
Kevin and April Powers 
Maher Law Firm 
Mr. and Mrs. Richard L. Milam 
Mr. Larry E. Williams 
Republic National Distributing Company, LLC 
Roger Earnheart 
SWI-DE Holdings, LLC 
The Westbrook Legacy Supporting Organization, Inc 
Winderweedle, Haines, Ward & Woodman, P.A. 
$5,000- $9,999 
21st Century Spirits, LLC 
Allen & Kerri Sterchi 
Bill Rush 
Bob and Robin Miles 
Caroline Blydenburgh 
Dart Container 
Davos Brands 
$1,000 – $4,999 
Enterprise Fleet Management 
FCCI – Gulf Cost Community Fund 
Florida Distributing Company 
George Kalogridis 
Gregory Snyder 
Howard Tucker 
IATSE Local 631 
Jakub Hejl 
Jay and Yvonne Zavada 
John Koko 
Ken Kupp 
KYOCERA Document Solutions Southeast, LLC 
Lowndes, Drosdick, Doster, Kantor & Reed, P.A. 
McKinnon Strong, LLC 
Michael and Tina Tetrick 
Michael Mikkelson 
Orlando World Outreach Center, Inc 
Park Street Imports, LLC 
Red Gold, Inc 
Riboli Family Wines 
Rotary Club of Winter Park Charitable Foundation, Inc 
Rumchata Foundation, Inc. 
Saloon Spirits, LLC 
Scan Solutions, Inc 
Sheei Merriam 
Southern Glazer’s Wine & Spirits Charitable Fund 
Stephen Fessler 
Sysco Corporation 
Tad Smith 
Todd and Cynthia Alley 
United Foundation of Central Florida 
Vince Hornton 
Wells Family Foundation, Inc 
William Dymond 
$1,000 – $4,999 (cont.) 

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