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Reverse Demand Model

Tomatoes

Connecting Farms to Tables

The 4Roots Reverse Demand Model is a strategic approach to aggregate fresh produce purchases, channeling them directly to support local farms. A network of 51 farms provides fresh, responsibly grown produce, fostering a sustainable food system for Orlando, FL and beyond.

  • Fresher Produce: Reducing travel distances from farm to table ensures that produce arrives fresher and retains its nutritional value.
  • Reduced Food Waste: With quicker harvest-to-consumption timelines, food waste is minimized by ensuring produce is enjoyed at its peak.
  • Lower Carbon Footprint: By shortening the distance that food travels, the carbon footprint is significantly reduced.
  • Economic Support for Local Farmers: Local agriculture is supported, sustaining the region’s economy and the livelihood of its farmers.
  • Competitive Pricing: Produce ordered through this program is priced comparably to other channels, making fresh, seasonal produce accessible.
  • Effortless Ordering & Delivery: A streamlined ordering and delivery system ensures easy access to fresh produce with minimal hassle.
  • Supporting Healthier Communities: Farmers, at their discretion, provide a modest rebate based on sales volume, helping fund the 4Roots mission of Unearthing the Power of Food to Build Healthy Communities.

Thank You to our Participating Buyers:

  • 4R Restaurant Group
  • AdventHealth
  • KPMG
  • Orlando Health

4Roots logo with lines

Program Impact

325,000

lbs of produce run through this program

Verified by MonsterInsights