Reverse Demand Model
Program Overview
4Roots’ Reverse Demand Model is designed to aggregate fresh produce purchases and direct them to support regional farms. 4Roots has a network of 51 farms that provide fresh, responsibly grown produce.
- Fresher produce that travels a reduced distance from the field to consumption
- Reductions in overall food waste due to reduced time from harvest to consumption
- Reductions in our carbon footprint by reducing miles food travels from field to consumption
- Economically supporting our region and its farmers
- Similar costs for produce ordered through this program vs. produce from other channels
- Seamless ordering/delivery systems
- Farmers, at their discretion, provide 4Roots a nominal rebate based on sales volume through this program to support its work in Building Healthier Communities by Unearthing the Power of Food
Thank You to our Participating Buyers:
- 4R Restaurant Group
- AdventHealth
- KPMG
- Orlando Health
Program Impact
325,000
lbs of produce run through this program