September 2020


Our vision is for a better food future for our children and their children after them. My prayer, and my wife’s prayer, is that the seeds we are planting today will help educate and feed generations to come.
Since we last communicated, our team has been hard at work bringing this vision to life. Collaboration is a cornerstone of our 4Roots efforts. To this point, the initiatives we are putting in place today would simply not be possible without numerous community partners such as the Orlando Science Center. We are cultivating some exciting plans with them that will change the way children and adults alike see food. So join us as we boldly discover and explore this exciting new world that lies ahead. We are excited you are on this journey with us.

John Rivers
CEO and Founder
4Roots and 4R Restaurant Group

4Roots Cafe Sprouting Soon at Orlando Science Center

An exciting new collaboration between 4Roots and the Orlando Science Center is taking shape. Plans were revealed last week for an immersive, living exhibit and dining experience that will engage and educate youth and the general public on where their food comes from, the latest innovations in Florida farming, causes of food waste and more.

Partnering for Better Health: Florida Blue

Helping communities achieve better health is core to the mission at Florida Blue, and is also foundational to 4Roots. Florida Blue has been an early supporter of our mission, donating dollars to help build the 4Roots Farm at Edgewater High School and supporting the initial planning for the 4Roots Farm Campus. We are grateful for their continued support as we plant the seeds for a better food future in the heart of Orlando!

Dine for a Cause

Visit Orlando’s Magical Dining is back, and we are proud to share that our Feed the Need Florida initiative was selected as this year’s beneficiary. One dollar from every meal served will benefit the program which ends Oct. 4, 2020.

Half-A-Million Pounds of Florida Produce Rescued

Our Feed the Need Florida initiative recently surpassed another milestone. Since launching in late March, the team has served more than 1.5 million meals AND rescued more than 500,000 pounds of locally grown produce from Florida farmers!

We’re Growing Romaine… and Check Out John’s Recipe for Grilled Caesar Salad!

Our new shipping container farm will produce its first harvest of leafy greens soon. This innovative approach to vertical, hydroponic farming uses 10% less water and will produce approximately 300 heads of delicious lettuce each week. It’s also one of the first shipping container farms in the state of Florida!

View pictures of the container farm, and then try your hand at this Grilled Caesar Salad recipe from Chef John Rivers.

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