4Roots and The Farmacy Collaborate for a Healthy Central Florida
April 2021
Combined efforts will build a better food future by supporting local growers and strengthening our community food system
ORLANDO, Fla. (April 12, 2021) – 4Roots announced today they are collaborating with
The Farmacy to expand the local online grocery service that supports local farmers by
making hyperlocal fresh produce more accessible to our community through new
extended pickup and delivery services.
4Roots, founded by John Rivers, is an Orlando-based nonprofit community alliance
investing in a healthy, thriving, sustainable, food system. It connects local growers to
distributors and to consumers, while creating jobs and improving community health.
4Roots is dedicated to unearthing the power of food to create healthy communities by
improving access to fresh nutritious food and educating others about the connection
between food choices and individual health, while also addressing the issue of food
insecurity.
The Farmacy, founded by Robby and Cathy Clay in 2014, was originally established as
a grocery retail store evolving into an online grocery website selling fresh local organic
produce and specialty items. When 4Roots was seeking a way to support local farmers
and make fresh produce more broadly available, collaborating with The Farmacy
represented a strong mission-aligned opportunity.
“We started The Farmacy wanting to support local farmers and reach as many people
as we could with locally and sustainably grown produce. As our business grew, it
seemed like a perfect fit to build this partnership with 4Roots since our missions lined up
so well,” said Cathy Clay, Co-Founder of The Farmacy.
FOR IMMEDIATE RELEASE
Media Contact:
Dana Loncar
On Behalf of 4Roots
407-808-3441
“I applaud Robby and Cathy Clay for being trailblazers in providing local produce to our
community. We are proud to welcome The Farmacy as the newest member of the
4Roots family of companies and look forward to building on their successes as we seek
new and creative ways to provide even broader access to fresh, healthy food in Central
Florida,” said John Rivers, Founder and CEO of 4Roots.
The Farmacy sells seasonal non-GMO produce, sourced from local farms, and grown
using a variety of clean growing practices without synthetic pesticides, in addition to
meats, dairy products, eggs and pantry essentials that can be purchased online.
All proceeds generated by the partnership with The Farmacy benefit 4Roots and their
philanthropic efforts.
The Farmacy offers both pick-up and delivery services. Customers may pick up their
order themselves at:
- 4Roots Co-Op in The Packing District (1918 Princeton St, Orlando 32804)
Monday-Saturdays from 8 a.m. – 6 p.m. - Winter Garden Farmer’s Market (104 S Lakeview Ave, Winter Garden 34787)
Saturdays from 9 a.m. – 1 p.m.
The on-demand delivery program services the downtown, Sodo, College Park, Audubon
Park, and Baldwin Park areas of Orlando and some parts of Winter Park with plans to
expand service to even more areas in Central Florida.
To place a pickup or delivery order with The Farmacy, visit www.FarmacyNow.com
and for more information on 4Roots, visit www.4rootsfarm.org or follow along on
Facebook and Instagram.
