4Farmers

Program overview

Our Reverse Demand program encourages local produce buyers to commit their produce purchases to local farms, thus creating a huge, guaranteed demand for the farmers, reducing the mileage between harvest and consumption, and ultimately supporting our local economy. As the facilitator of this program, 4Roots receives a portion of each purchase to help fund programs that further support the mission of 4Roots.

  • Buy fresh produce directly from local Florida farmers.
  • Strengthen Florida’s local food economy.
  • Reduce carbon footprint by reducing food miles.
  • Contribute to a zero-waste cycle and diminish food waste.

Thank You to our Participating Buyers:

  • 4R Restaurant Group
  • AdventHealth
  • KPMG
  • Marriott
  • Orlando Health

For more information, please contact Jordan Johnson by email at jordanj@4rootsfarm.org.

Program Impact

325,000

lbs of produce run through this program